Law Firm Marketing Consultant
When you hire a law firm marketing consultant, there are certain things that you have to keep in mind. Every the lawyer knows that there are certain rules that they must follow in their marketing and advertising efforts. These restrictions do not apply to those other service professionals. If you hire a consultant that is not familiar with these regulations can result in time and money loss and grave consequences including your state license.
Here are some guidelines on how to go about hiring a law firm marketing consultant.
Ensure that the Consultant is a Lawyer
A consultant who is a lawyer gives you the guarantee that they fully understand where you are coming from. They have the first-hand experience of all your stresses, issues, concerns and the daily tasks at the firm. Working with such a legal consultant also ensures that you have the peace of mind knowing that they are familiar with the advertising restrictions of your State Bar and they will abide by them. Legal firm marketing is completely different from any general business marketing. You will not only have to abide by the state rules on advertising but also work with the public perception that already exists on lawyers and legal services which are different to other service professionals.
The Flexibility of Their Payment Structures
While the majority of legal firm consultants charge their services on an hourly basis, there are those that charge on a flat rate. A flat fee billing offers you the information you need to make a budget for your law firm and the peace of mind knowing what you will pay for it at the end of the day. As an alternative to the per project billing or per hour billing, some will charge a monthly retainer fee.
Does He/She Consider your Personality or Personal Preferences?
Marketing techniques are several. You can attract customers through direct marketing, podcasts, blogging, public speaking, and many others. However, it is important that your personality and preferences be considered for your marketing efforts to be profitable and effective. A marketing plan that has been created on the basis of your boilerplate format, odds are that only half of the plan will be executed. It is important that you get extremely comfortable with your marketing activities, and feel that they resonate with your values, and of course meet the State Bar rules. By so doing, you can be sure that you followed through the marketing efforts with a lot of integrity.
You can use several ways to have people know you, trust you and like you, but only through ways that resonate with your personality, business goals, and preferred mode of communication.