Search engine optimization is an ever-evolving thing, and only those who commit to keeping up with the latest developments can hope to succeed over the long term. Because no major search engine ever reveals all the inner details of the ranking algorithms it relies upon, search engine optimization always involves at least a bit of guesswork, as well.
On the other hand, search engines like Google are sometimes fairly forthright about particular things they look for in certain sites and pages. For example, Google has been claiming for years that sites which respond quickly will always be preferred over those of similar quality and relevance that do not. As a post at the SEOClerks LinkedIn profile shows, there are some reliable tools that search engine optimization experts can use to make sure of making the most of this bit of insight.
In fact, Google itself offers a suite of PageSpeed testing tools that are designed specifically for this purpose. Given that Google is far and away the leading search provider today, most experts advise starting with these tests before even bothering with anything else. Since the company even provides instructions for automating its PageSpeed tests to enable more convenient assessment of large numbers of pages or sites, some search engine optimization specialists will discover all that they need in this one place.
On the other hand, others will want more granular, detailed feedback as to what might be slowing a website down and holding it back. In cases like these, testing tools that account for the hosting technology a given site uses can often reveal some interesting things. With the WordPress content management system being so ubiquitous today, for instance, speed tests that can point out the related technological implications will make things even easier.
In many cases it will therefore make excellent sense to combine Google’s PageSpeed tests with at least one additional tool of this basic type. Doing so can make it straightforward to tune a website for the greatest possible speed and all the search engine optimization gains that might follow from that achievement. Especially compared to the sometimes fuzzy conclusions that often otherwise guide specialists, taking advantage of clear-cut opportunities like these should be easy to justify.